About
FinanceFitness is a resource library for young adults who want to make better financial decisions without being sold to. The premise is simple: most personal finance content is either too generic to be useful or funded by the financial products it recommends. Neither serves the reader well.
[Your origin story here — why you built this, what background shaped your approach, and what problem you saw that existing resources weren 't solving.]
The behavioral-economics framing matters: most financial advice treats people as rational actors who just need more information. The evidence says otherwise. Knowing what to do and actually doing it are different problems, and the site tries to address both — explaining the mechanism behind a decision, not just the mechanics.
The evidence-based commitment
- Every factual claim in an article carries a citation. If the evidence changes, the article gets updated and the changelog gets an entry.
- Every article draft goes through an editorial review by people in the target age range. Their job: flag anything that sounds like a lecture, lands as shame, or assumes knowledge the reader doesn 't have.
- Picks are reviewed quarterly. Anything with a rate or fee gets re-verified. “Reviewed, still current” is logged too.
The business model
There isn't one. How we make money is a short page that explains this in full. The short version: no affiliate links, no sponsorships, no ads — because those incentives corrupt the recommendations.